An Anthro-Pragmatic Approach: Implicatures in the Sacred Mangongkal Holi Ritual of Batak Toba Tradition

Abstract

This study examines implicatures in the sacred Mangongkal Holi rite of the Batak Toba culture, emphasize how implicational content upholds social values, hierarchy, and cultural identity. This study utilised a qualitative ethnographic design, integrating anthropological insight with pragmatic analysis using an Anthro-Pragmatic approach. The data collection for this project involved participant observation, comprehensive interviews, and the documentation of ritual texts and practices. The investigation indicates that implicatures conveyed through words, gestures, and symbolic behaviours are crucial in expressing unspoken meanings that bolster social cohesion, reverence for ancestors, and communal identity. The findings emphasise the operation of implicatures in distinct forms, including conventional, generalised conversational, and particularised conversational implicatures, each contributing uniquely to the cultural and social purposes of the ritual. This research enhances the comprehension of how implicit communication in rituals supports the preservation of cultural heritage, strengthens community cohesion, and offers critical insights into maintaining ancient practices in the face of modernisation.